Since 2012, SoBear has assisted those in drug and alcohol recovery by providing addicts with tokens of sentimental value which provides them with an opportunity to stay committed to a life of sobriety.
Throughout the years, Anthony Boisselle has stood alongside loved ones as they battled addiction and has been steadfast in their recovery. Wrestling with the best way to support these loved ones, Anthony sought to find a way that conveyed not only his love, but also his support for those in recovery and thus, the creation of SoBear.
Is to raise awareness about the value of supporting those who are in alcohol and drug recovery programs. As an added show of support, a portion of SoBear's proceeds are donated to various alcohol and drug recovery programs, as well as supporting the progression of substance abuse research.